2026 sale dates
| Sale | Roughly | Peak |
|---|---|---|
| 11.11 on Wildberries and Ozon | October 28 to November 14 | November 11 |
| Black Friday | November 24 to 30 | November 27 to 29 |
| Cyber Monday | November 30 |
These are preliminary data from open sources; check the exact schedule on the marketplaces’ websites. Prepare your banners a week before the start.
Example: 11.11 for the whole store
A store-wide sale is usually not about a single product, so the banner is built from gifts, shopping bags and confetti. The store «Уютный дом» (Cozy Home) is fictional.
Model: Nano Banana Pro, 2K, 16:9 format.
Wide sale banner for an online home goods store called «Уютный дом». Festive composition: gift boxes in craft paper, shopping bags and orange confetti on a warm dark background with soft glow. Center: huge bold text «11.11», below it «РАСПРОДАЖА ВО ВСЁМ МАГАЗИНЕ», and smaller «Скидки до 50%». Store name «Уютный дом» at the top in a clean modern font. Bright orange and white accents. 16:9
The inscriptions stay in Russian because they appear on the banner: «РАСПРОДАЖА ВО ВСЁМ МАГАЗИНЕ» means “store-wide sale”, «Скидки до 50%» means “up to 50% off”.
Example: Black Friday
Same prompt, different colors and text.
Wide sale banner for an online home goods store called «Уютный дом». Dramatic composition: black gift boxes with red satin ribbons, black shopping bags and red confetti on a deep black background with soft red glow and bokeh. Center: huge bold text ЧЁРНАЯ ПЯТНИЦА, below it «РАСПРОДАЖА ВО ВСЁМ МАГАЗИНЕ», and smaller «Скидки до 50%». Store name «Уютный дом» at the top in a clean modern font. Black, red and white palette. 16:9
The quotation marks catch. On the first generation the model drew quotation marks around «ЧЁРНАЯ ПЯТНИЦА» (Black Friday) because it took them as part of the inscription. In the prompt above the main headline is written without quotation marks. If quotation marks still appear, add «without quotation marks».
Banner with a product
For a promotion on a specific product, upload a real photo of it.
Keep the product from the photo exactly unchanged: shape, color, logo and text on it. Bold sale banner: the product on the right on a glossy black podium, dark background with red and gold accents and a soft glow. On the left, large bold text ЧЁРНАЯ ПЯТНИЦА and below it «СКИДКА 30%» in white. Clean modern layout. 3:4
«СКИДКА 30%» means “30% off”.
A collage of several products from your store: upload 3 or 4 photos and ask the model to place them on podiums of different heights, keeping them unchanged.
Formats
| Where | Format |
|---|---|
| Website, VK cover, Telegram channel, newsletter | 16:9 |
| VK and Telegram stories | 9:16 |
| Social media feed | 1:1 or 4:5 |
| Marketplace product cards and banners | per the platform’s requirements, check your seller account |
For stories, add to the end of the prompt: «Vertical layout, text at the top, products at the bottom. 9:16».
Video from a banner
A finished banner can be brought to life: falling confetti, twinkling lights. Upload it to Veo 3.1 Fast or Kling v3 in «from image» mode and ask that the text and objects stay unchanged. 6 seconds in 1080p cost about 126 rubles on Veo 3.1 Fast and about 84 rubles on Veo 3.1 Lite. More: product video with AI.
Rules
- The discount must be real. Fake «90% off» deals break advertising law and marketplace rules.
- Label online advertising.
- No other brands on the banner: other people’s brands, logos and characters.
- Check every letter and digit before publishing.
More ideas for sellers: marketplace product images with AI; a festive video: New Year video for business.
How much it costs
| What | Generations | Approx. |
|---|---|---|
| 1 banner, 2K | 1 | ~25 rub. |
| Set: 16:9, 9:16, 1:1 | 3 | ~76 rub. |
| 11.11 and Black Friday, 3 formats each | 6 | ~152 rub. |
KADR prices, October 2026. This is not a public offer.
In short
AI makes an 11.11 or Black Friday banner from start to finish, Russian text included. For the whole store, use a composition without products; for a promotion on one product, a banner with its real photo. Make a set of formats (16:9, 9:16, 1:1) a week before the sale starts. One banner on Nano Banana Pro costs about 25 rubles.
